Bermuda Tourism Authority Appoints Tracy Berkeley as CEO - TravelPulse Canada

Bermuda Tourism Authority (BTA), the official destination marketing organisation of Bermuda and accredited member of Destinations International, is delighted to announce the appointment of Tracy Berkeley as CEO.

Berkeley states, “I am excited to work with such a talented and driven team to promote Bermuda as a world-class destination for travel & tourism investment and to re-shape the industry in which we work. I believe in the power of our local community to be a pillar in our ability to showcase the authenticity of the island and homegrown talent we have here. The culture of our local people is invaluable to the growth of tourism in Bermuda and our success in growing international tourism.”

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Starting her career with BTA as Director of People in 2020, Berkeley implemented systems and processes to achieve corporate objectives and led workforce initiatives to create a sustainable tourism and hospitality talent pool for Bermuda. During this time, she was responsible for directing best practice in both HR management and operational efficiencies for the BTA offices in both Bermuda and New York, leading empowering initiatives such as the Forbes Under 30 Residency in Bermuda, designed to connect young entrepreneurs and innovators to collaborate, mentor and solve the world’s most pressing issues.

Berkeley also played an integral role in the development of the Tourism Recovery Strategy to the Island’s post-pandemic resilience, whilst simultaneously leading the Tourism Standards team and sitting on the Board of the Bermuda Visitor Service Centre; the Board of Polaris Holding Company Limited; as well as the Royal Bermuda Regiment Defence and Promotions Board.

Following Tracy’s official appointment, Chairman Wayne Caines states “We have a dynamic agenda of initiatives and a highly qualified executive leadership team to tell the story of our transformational growth for Bermuda that is critical at this moment in time. As the world emerges from a global pandemic, I am very excited about our future and what more is to come under the leadership of Tracy and her team.”

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