An overhead look at the redesigned Belmont Golf Course in Lakeside, which will reopen to the public May 29. (Courtesy First Tee – Greater Richmond)
Belmont Golf Course soon will have a new look on the course, but first its image is getting a makeover, too.
Belmont and First Tee – Greater Richmond, in conjunction with artist Lee Wybranski, have launched a rebrand of the course’s logos ahead of its reopening to the public on May 29.
The trio of logos reflects all three pieces of the redesigned property:
• Little Bell, a 6-hole par-3 course that showcases four Tillinghast template holes and two from Belmont;
• and The Ringer, the 18-hole, reversible putting course that winds across nearly 31,000 square feet with 12 feet of elevation change.
Love Golf Design, co-founded by World Golf Hall of Fame member and 21-time PGA tour winner Davis Love III, led the renovations that started last May. A grand re-opening ceremony is planned for May 24. The course will open to the public on May 29, with tee times available later this spring at PlayBelmontRVA.org, a revamped website for the course that launched this week (along with an updated Facebook page).
“Our goal throughout this process was to find an appropriate symbol to reflect the vision of First Tee – Greater Richmond: to strengthen the character of our community,” said First Tee – Greater Richmond CEO Brent Schneider. “We were thrilled to work with Lee to identify an appropriate symbol, and the bell was the perfect choice. The bell relates to the number ‘12’ because of clocks and time and is generally associated with community events of importance. So, it was natural for the bell to be the foundation for the Belmont brand.”
All three logos were designed by Wybranski, who has designed logos and art for a number of golf courses and golf organizations, including The R&A, PGA of America and United States Golf Association, Cabot Links, Colonial C.C., Merion G.C., Pine Valley G.C. and Torrey Pines G.C.
“It has been a professional and creative thrill to create branding for the new Belmont,” Wybranski said. “This place is so unique in that it has all of the magic ingredients – starting with a community-based mission established and executed by the amazing people at First Tee – Greater Richmond.
“It has an unbelievable history filled with names like Tillinghast, Ross, Hogan and Snead. Add to that the understated artistry of Love Golf Design, which has seamlessly restored and re-created 18 fantastic ‘Tillie’ golf holes. Lastly, the bold innovation of Belmont is what most impresses me. Belmont is going to be a busy, vibrant, inclusive hub for both the community and the game. I just wish I lived nearby.”
Designed by famed architect Tillinghast in 1917 and renovated by Donald Ross a decade later, Belmont Golf Course hosted the 1945 Richmond Invitational, won by Ben Hogan, and the 1949 PGA Championship, won by Sam Snead. Belmont remains the only golf course in Virginia that has hosted a major championship and one of only two Tillinghast courses nationwide that has hosted a major and is still open for public play — the other being Bethpage Black in New York.
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March 25, 2021 at 11:38PM
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